Armed with Katie’s checklist (see previous post), we’re ready for our second demo! The whole office is excited about our quest for Marketing Automation, and several people have asked us how it’s going.
“How’d you like the first one you looked at?” (one of our sales guys)
“When are you going to pick something so we can get this thing rolling?” (business development dude)
“Can I see your demo scorecard?” (buyer advisor and office know-it-all—just kidding… sort of)
Doh! We forgot our demo scorecard!
Then, Smart Aleck sent me the link to his blog post on getting the most out of a software demo. But he’s right—how could we forget the thing we tell all software buyers to do when demoing software?! Read the rest of this entry »